Field Marketing Manager - LCJ

Kansas City, MO
Full Time
Leap Brands
Mid Level

Position Overview

The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.

Key Responsibilities

  • Local Store Marketing (LSM):
    • Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
    • Customize national campaigns to ensure relevance at the store level
  • Franchisee & Operator Support:
    • Serve as the primary marketing partner to franchisees and operators
    • Provide guidance on marketing calendars, promotions, and budget allocation
    • Train and coach operators on best-in-class LSM execution
  • Campaign Execution:
    • Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
    • Monitor performance and optimize based on ROI and market feedback
  • Community Engagement:
    • Build partnerships with schools, local businesses, and community organizations
    • Drive grassroots marketing efforts (events, sponsorships, fundraisers)
  • Digital & Media Strategy:
    • Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
    • Optimize local listings, reviews, and reputation management
  • Performance Analytics:
    • Analyze sales, traffic, and marketing data to identify trends and opportunities
    • Provide actionable insights and recommendations to improve performance
  • New Store Openings:
    • Support grand openings and re-openings with targeted marketing plans
    • Coordinate pre- and post-opening campaigns to maximize early sales

Qualifications

  • 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)
  • Experience working with franchise systems strongly preferred
  • Proven ability to influence and support multi-unit operators
  • Strong understanding of digital marketing channels and local media planning
  • Analytical mindset with experience interpreting sales and campaign performance data
  • Excellent communication and relationship-building skills

Key Competencies

  • Operator-first mindset
  • Strong business acumen
  • Ability to manage multiple markets and priorities
  • Collaborative and cross-functional leadership
  • Results-driven with a focus on ROI

Success Metrics

  • Same-store sales growth across assigned territory
  • Traffic and transaction growth
  • ROI on local marketing spend
  • Franchisee/operator satisfaction
  • Successful execution of campaigns and new store openings

Reporting Structure

  • Reports to: Director of Marketing / VP of Marketing
  • Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams
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