Social Media Manager

Fort Lauderdale, FL

Full Time

Leap Brands

Mid Level

The Role

We’re a fast-growing restaurant brand in build mode, not maintenance mode. This role isn’t about scheduling posts and calling it a day. It’s about building attention, demand, and brand heat in real time. You’ll own our social presence end-to-end and turn social into a growth channel, not a vanity metric.

You’ll work closely with ops, franchisees, and leadership to tell the real story of the brand, drive foot traffic, support new store openings, and build a community that actually cares about what we’re building.

What You’ll Own

Build and execute the social media strategy across Instagram, TikTok, LinkedIn, Facebook, X, and emerging platforms
Create and publish content that drives real engagement and store-level impact, not just likes
Own the content calendar tied to promos, LTOs, new openings, brand partnerships, and cultural moments
Capture and create short-form video, behind-the-scenes content, store-level stories, and UGC
Partner with franchisees and store teams to pull content from the field and turn operators into brand ambassadors
Launch and manage creator and micro-influencer partnerships
Write copy that sounds human and on-brand, not corporate and stiff
Track performance and report on what’s actually driving growth (engagement, reach, traffic, conversions, store lift)
Test formats, hooks, creative styles, and posting strategies constantly
Stay plugged into trends, memes, and platform shifts without chasing every shiny object
Work with paid media and brand teams to amplify top-performing content

What Success Looks Like

Our brand becomes recognizable and talked about in our category
Store teams and franchisees want to be featured because it helps their business
Social turns into a meaningful traffic and brand channel, not just a marketing checkbox
Engagement, reach, and audience growth compound month over month
Our content feels authentic to the brand and culture, not like it was built in a boardroom

Who We’re Looking For

3+ years managing social media for a consumer brand, restaurant, hospitality, or lifestyle company
Strong short-form video instincts (TikTok / Reels / Shorts)
You know how to shoot, edit, and publish content without waiting on a full production team
You understand how social actually works, including algorithms, hooks, and timing
You’re comfortable working directly with operators, store managers, and franchisees
You can balance brand voice with speed and relevance
You care about performance and growth, not just aesthetics
You’re organized enough to run a calendar but scrappy enough to jump on opportunities in real time
You have a point of view on what good content looks like

Nice to Have

Experience with multi-location or franchise brands
Influencer or creator partnerships experience
Basic paid social understanding
Photo/video editing skills (CapCut, Adobe, Final Cut, etc.)

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