Franchise Sales Manager - Restaurants
The Role
We’re a growing restaurant franchise brand building a serious development engine. This role owns converting qualified franchise leads into signed franchise agreements and building long-term franchisee relationships. This isn’t high-volume, low-trust selling. You’re selling people into a business partnership and territory strategy that impacts their livelihood and our brand for years.
You’ll work closely with marketing, real estate, finance, and ops to help candidates understand the model, the economics, and what it actually takes to win as a franchisee in our system.
What You’ll Own
Own the full franchise sales cycle from first conversation to signed agreement
Qualify and nurture franchise candidates and multi-unit operators
Educate candidates on the brand, unit economics, territory strategy, and growth roadmap
Run discovery days, candidate webinars, and in-person meetings
Manage pipeline and forecasting with discipline and transparency
Coordinate with real estate and ops to place deals in the right markets
Build and manage relationships with brokers, franchise sales networks, and referral partners
Hit development targets without selling the wrong people into the system
Maintain compliance with FDD guidelines and franchise sales regulations
Partner with marketing to refine lead quality and messaging
Track conversion rates, cycle time, and close rates
Represent the brand at franchise expos and industry events
What Success Looks Like
High-quality franchisees entering the system, not churn risk
Development targets hit with healthy territory placement
Shorter sales cycles without cutting corners
Strong relationships with brokers and referral partners
Franchisees feel informed, not sold to
Clean handoff from sales to ops and real estate
Who We’re Looking For
3+ years in franchise development, franchise sales, or B2B sales within restaurants, retail, or service brands
Proven track record closing franchise or territory-based deals
Comfortable selling a business model, not just a product
Understands FDDs, franchise compliance, and ethical sales practices
Strong discovery skills and financial curiosity
Organized pipeline manager who lives in CRM
Confident, credible communicator with operators and investors
Willing to travel for discovery days, franchisee meetings, and events
High integrity closer who protects the brand while hitting numbers
Nice to Have
Experience selling to multi-unit operators
Broker network relationships
Real estate or territory planning experience
Experience in QSR or fast-casual franchising
PE-backed brand experience