Director of Training & Franchise Performance
Position Overview
We are seeking a Corporate Director of Training & Franchise Performance to lead onboarding, training development, field coaching, sales education, and ongoing franchise performance initiatives across a rapidly growing franchise organization.
This is not a traditional sales training role. The ideal candidate has experience building and leading structured corporate training programs within fast-paced, performance-oriented environments. This individual understands how to develop people, create scalable systems, reinforce accountability, and improve operational execution across multiple teams and locations.
This position requires a strong balance of:
- Corporate training leadership
- Franchise operations support
- Sales development and coaching
- Field execution
- Strategic planning and hands-on implementation
The role works closely with franchise owners, leadership teams, sales personnel, and operational staff to improve consistency, strengthen performance, and support long-term organizational growth.
Key Responsibilities
Franchise Onboarding & New Owner Development
- Lead onboarding and training initiatives for new franchise owners and their teams
- Develop structured launch plans, onboarding roadmaps, and operational training programs
- Ensure franchise locations are operationally prepared and commercially positioned for successful openings
- Reinforce customer experience standards, operational processes, sales systems, and brand expectations
- Facilitate both classroom-based instruction and hands-on field training
Training Program Development & Learning Systems
- Design, improve, and scale training programs across sales, leadership, operations, customer experience, and franchise performance
- Develop SOPs, onboarding materials, presentations, accountability tools, playbooks, and educational resources
- Build scalable systems for virtual learning, in-person workshops, ongoing education, and performance reinforcement
- Standardize best practices and training structures across the franchise network
- Support internal education platforms and continued learning initiatives
Corporate Training & Conference Leadership
- Lead corporate workshops, training sessions, conferences, and development bootcamps
- Deliver engaging, practical, execution-focused training programs for franchise owners, sales teams, installers, and operational personnel
- Support company-wide initiatives tied to growth, operational consistency, accountability, and leadership development
Field Coaching & Performance Improvement
- Travel to franchise locations to work directly alongside owners and field teams
- Observe operational workflows, customer interactions, and in-home sales processes
- Provide real-time coaching, accountability, and performance improvement strategies
- Identify operational, communication, sales, or leadership gaps and implement actionable solutions
- Support franchisees in improving close rates, customer experience, average ticket value, operational efficiency, and overall business performance
Franchise Performance & Leadership Support
- Serve as a trusted advisor and performance partner to franchise owners and leadership teams
- Reinforce KPI tracking, CRM utilization, reporting standards, communication expectations, and operational discipline
- Partner with executive leadership to improve systems, support structures, and franchise performance initiatives
- Help foster a culture centered around accountability, execution, leadership, and continuous improvement
Qualifications
Experience
- 5+ years of experience in corporate training, franchise training, learning & development, sales performance, or operational leadership
- Proven success developing onboarding and training systems across multiple locations or teams
- Experience facilitating corporate workshops, field coaching, conferences, and leadership development initiatives
- Strong background building scalable systems focused on adoption, accountability, and performance improvement
- Experience supporting franchise systems or multi-location operations strongly preferred
- Home services industry experience preferred, including areas such as remodeling, HVAC, roofing, restoration, coatings, flooring, or construction
- Strong understanding of customer experience, in-home sales, and field execution environments
Skills & Leadership Traits
- Self-starter capable of operating independently in a fast-paced growth environment
- Highly adaptable with the ability to manage multiple priorities simultaneously
- Strong organizational skills with exceptional attention to detail and execution
- Proactive mindset focused on continuous improvement and operational efficiency
- Innovative thinker who contributes ideas, solutions, and strategic improvements
- Strong leadership presence with the ability to influence franchise owners, operational leaders, and sales teams
- Excellent communication and presentation skills, both virtually and in person
- Proven ability to coach, motivate, and develop high-performing teams
- Strategic thinker capable of balancing long-term initiatives with hands-on field execution
- Comfortable leading training sessions ranging from one-on-one coaching to large-scale conference presentations
What Success Looks Like
- Franchise owners launch confidently with strong operational readiness and execution
- Teams consistently follow operational systems, standards, and performance expectations
- Training programs remain scalable, organized, engaging, and aligned with company growth
- Sales performance, customer experience, close rates, and operational consistency improve across the network
- Franchise owners view training and support as valuable business drivers
- CRM adoption, reporting consistency, communication standards, and operational accountability strengthen system-wide
- Corporate training events and onboarding initiatives drive measurable business impact
- Opportunities for operational improvement are proactively identified and converted into actionable solutions
- Leadership can rely on this role to improve consistency, elevate standards, and support long-term franchise growth
- Franchise owners view this individual as a trusted advisor helping improve leadership, execution, and business performance
Why Join
- Join a fast-growing national franchise organization with significant expansion opportunities
- Play a key role in shaping training, onboarding, and franchise performance initiatives company-wide
- Work directly alongside executive leadership and franchise owners across the country
- Blend strategic leadership responsibilities with hands-on field involvement
- Help develop scalable systems that directly influence franchisee success and organizational growth
- Be part of a culture centered around accountability, execution, innovation, and continuous improvement
Travel Expectations
- Approximately 40–50% travel required
- Travel includes franchise onboarding, field coaching, conference support, and ongoing training initiatives