Vice President of Sales and Marketing - ATN

Atlanta, GA
Full Time
Leap Brands
Senior Executive

Leap Brands is working with a dynamic and innovative player in the retail entertainment industry. They are dedicated to providing unforgettable experiences that captivate our customers' hearts and minds. Their commitment to creativity, exceptional customer service, and cutting-edge entertainment sets us apart in the market.

Position Overview:

We are seeking a strategic and results-driven Vice President of Sales and Marketing to lead our sales and marketing efforts. As the VP of Sales and Marketing, you will play a pivotal role in defining and executing our sales and marketing strategies to drive revenue growth, increase brand awareness, and maintain our position as a leader in the retail entertainment industry.

Responsibilities:

  1. Sales Strategy: Develop and execute a comprehensive sales strategy that aligns with the company's overall goals and objectives. Lead the sales team to achieve revenue targets and maximize profitability.

  2. Marketing Leadership: Drive marketing initiatives, including advertising campaigns, branding efforts, digital marketing, and social media presence, to enhance brand recognition and engage customers.

  3. Brand Positioning: Continuously evaluate and refine the brand's positioning in the market. Ensure brand consistency across all customer touchpoints and communications.

  4. Customer Experience Enhancement: Collaborate with cross-functional teams to improve the overall customer experience, making our retail entertainment destinations even more appealing to visitors.

  5. Market Research and Analysis: Stay informed about industry trends, customer preferences, and competitive landscape. Utilize data and market insights to identify growth opportunities.

  6. Team Development: Build, develop, and mentor a high-performing sales and marketing team. Foster a culture of collaboration, creativity, and accountability.

  7. Partnerships and Alliances: Explore and establish strategic partnerships and alliances that can enhance our offerings and reach new customer segments.

  8. Budget Management: Develop and manage the sales and marketing budgets, ensuring efficient allocation of resources to achieve maximum ROI.

  9. Sales and Marketing Reporting: Provide regular reporting on sales and marketing performance, including key metrics, trends, and areas for improvement.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree is a plus.
  • Proven leadership experience in sales and marketing, preferably in the retail or entertainment industry.
  • Demonstrated success in driving revenue growth and achieving sales targets.
  • Strong strategic thinking and analytical skills.
  • Excellent communication, negotiation, and presentation abilities.
  • Creative and innovative mindset with a passion for staying current on industry trends.
  • Proficiency in using marketing tools, analytics software, and CRM systems.
  • Ability to inspire and lead a diverse team to achieve common goals.
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