Consultant - Plumbing
At [Your Plumbing Company Name], we take pride in delivering top-notch plumbing solutions with a commitment to excellence. As we continue to grow, we are seeking a skilled Digital Marketing Consultant to join our team. If you're passionate about driving customer acquisition and conversion through digital marketing strategies, we want you to be a key player in our success.
Position Overview:
As a Consultant, you will be instrumental in enhancing our online presence, expanding our customer base, and driving revenue growth. If you're a strategic thinker with a proven track record in digital marketing for service-oriented businesses, this is an exciting opportunity to make a significant impact.
Responsibilities:
Digital Strategy Development: Formulate and execute a comprehensive digital marketing strategy aligned with business objectives to drive customer acquisition and conversion.
Lead Generation: Utilize a mix of online channels, including SEO, SEM, social media, and email marketing, to generate high-quality leads for our plumbing services.
Content Creation: Develop compelling and relevant content for various digital platforms to engage our target audience and establish [Your Plumbing Company Name] as an authority in the plumbing industry.
Conversion Optimization: Implement strategies to optimize the conversion funnel, focusing on turning leads into satisfied customers through effective digital marketing tactics.
Data Analysis: Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts, providing insights for continuous improvement.
Online Advertising: Plan and execute targeted online advertising campaigns, leveraging platforms such as Google Ads and social media advertising to maximize ROI.
Customer Relationship Management (CRM): Utilize CRM systems to manage customer interactions, track leads, and implement effective follow-up strategies.
Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to inform and refine digital marketing strategies.
Qualifications:
- Proven experience in digital marketing for service-oriented businesses, preferably in the home services or plumbing industry.
- Strong knowledge of digital marketing channels, tools, and best practices.
- Results-oriented mindset with a track record of driving customer acquisition and conversion through digital marketing efforts.
- Excellent communication and creative skills.
- Proficiency in data analysis and reporting.
- Familiarity with CRM systems and marketing automation tools.
- Bachelor's degree in Marketing, Business, or a related field is a plus.