Leap Brands

Vice President of Marketing - Franchisor

Leap Brands - Cincinnati, OH - Full Time

Position Overview

The Vice President of Marketing is a pivotal leadership role responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, franchise development, and systemwide revenue growth. This individual will lead a high-performing team and collaborate with franchisees to ensure the brand remains competitive, innovative, and aligned with customer needs.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and implement a cohesive marketing strategy that aligns with the company’s overall growth objectives, including franchise development, customer acquisition, and retention.
  • Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
  • Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.

Franchisee Support & Engagement

  • Partner with franchisees to create and execute local marketing initiatives that drive customer traffic and sales.
  • Provide tools, resources, and training to franchisees, empowering them to implement effective marketing strategies.
  • Act as a trusted advisor to franchisees, helping them navigate challenges and capitalize on opportunities.

Digital & Traditional Marketing

  • Oversee digital marketing efforts, including paid media, SEO/SEM, social media, email marketing, and website optimization, to drive lead generation and engagement.
  • Manage traditional marketing campaigns, including print, TV, radio, and out-of-home advertising, as needed.
  • Leverage technology and data analytics to measure campaign effectiveness and continuously optimize marketing efforts.

Franchise Development Marketing

  • Collaborate with the franchise sales team to develop marketing strategies and campaigns that attract prospective franchisees.
  • Create compelling content, including brochures, presentations, and digital assets, to support franchise recruitment efforts.

Team Leadership & Collaboration

  • Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
  • Collaborate with cross-functional teams, including operations, training, and development, to ensure marketing initiatives align with overall business objectives.
  • Serve as a member of the executive leadership team, contributing to strategic planning and decision-making.

Budgeting & Performance Management

  • Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
  • Define key performance indicators (KPIs) and regularly report on marketing performance to the executive team and board of directors.

Qualifications

Education & Experience

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 10+ years of progressive marketing experience, including leadership roles, with a strong track record of driving growth.
  • Experience in franchising, multi-unit retail, or consumer services industries is highly preferred.

Skills & Competencies

  • Proven ability to develop and execute integrated marketing strategies that drive revenue and brand equity.
  • Expertise in digital marketing, including data-driven decision-making and campaign optimization.
  • Exceptional leadership and communication skills, with the ability to inspire and influence stakeholders at all levels.
  • Strong analytical skills with the ability to translate data into actionable insights and strategies.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
Apply: Vice President of Marketing - Franchisor
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