Chief Executive Officer - Franchise

Dallas, TX

Full Time

Leap Brands

Senior Executive

About the Role

We are seeking an experienced, growth-minded Chief Executive Officer to lead a franchise organization through its next phase of expansion. The ideal candidate is a strategic operator who knows how to scale systems, strengthen franchisee performance, elevate brand standards, and build a culture that drives long-term enterprise value.

This leader will be responsible for overall company performance, operational excellence, brand development, franchisee success, and the execution of a strategic roadmap that supports aggressive, sustainable growth across multiple markets.

Key Responsibilities

Strategic Leadership & Vision

Define and deliver the long-term vision for the brand, ensuring alignment across the organization.
Lead strategic planning, market expansion, and enterprise-wide initiatives that drive growth and profitability.
Partner closely with the Board to set priorities, establish KPIs, and evaluate business opportunities.

Franchise System Growth & Performance

Lead national and regional growth strategies, including unit expansion, franchise sales, and new market entry.
Oversee franchise development pipelines and ensure new franchisees are qualified, trained, and supported for long-term success.
Strengthen franchisee relationships, fostering trust, transparency, and accountability.

Operational Excellence

Build and optimize operational systems that support consistent execution across all units.
Drive continuous improvement around training, guest experience, quality, and brand standards.
Ensure supply chain, technology, and support structures scale alongside unit growth.

Brand Development & Marketing

Oversee brand positioning, marketing strategy, and consumer engagement initiatives.
Ensure consistent brand messaging across all owned and franchised locations.
Partner with marketing and product teams to drive customer acquisition, retention, and overall brand loyalty.

Financial Management

Own full P and L responsibility for the franchise system.
Manage budgeting, forecasting, and financial planning with discipline and rigor.
Improve unit-level economics and enterprise profitability through smarter systems, cost controls, and revenue initiatives.

Team Leadership & Culture

Build, lead, and develop a talented leadership team capable of executing a high-growth strategy.
Create a culture of accountability, performance, transparency, and collaboration.
Ensure the organization attracts, retains, and develops top industry talent.

Innovation & Growth Initiatives

Identify new revenue streams, product opportunities, and partnerships that enhance the brand’s value proposition.
Champion technology, training, and infrastructure improvements that strengthen the franchise system.
Evaluate M and A opportunities where applicable.

Qualifications

12+ years of executive leadership experience, ideally within franchising, retail, consumer services, or food and beverage.
Proven track record leading multi-unit or franchise operations at scale.
Strong financial acumen, with full P and L leadership and a history of driving profitable growth.
Exceptional operator with deep understanding of franchisee relations and performance improvement.
Experience scaling teams, opening new markets, or leading system-wide transformations.
Clear communicator with strong decision-making, strategic thinking, and leadership presence.
Ability to thrive in a dynamic, fast-growing, high-accountability environment.

What Success Looks Like

A stronger, more scalable franchise system built on operational discipline and brand consistency.
Improved franchisee performance and satisfaction.
Accelerated unit growth and market expansion.
A culture of excellence, clarity, and execution.
Enhanced enterprise value and a thriving brand ready for its next phase of growth.

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