Marketing Activation Manager

Fort Lauderdale, FL

Full Time

Leap Brands

Mid Level

The Role

We’re building a restaurant brand that wins in the real world, not just on Instagram. The Marketing Activation Manager owns turning marketing into foot traffic at the store level. This is the person who shows up, works with operators, and activates the brand in local markets. If you’ve ever been frustrated that great marketing ideas die the second they hit the field, this role exists to fix that.

You’ll be the connective tissue between corporate brand strategy and what actually works in stores. Your job is to drive local awareness, new customer trial, repeat visits, and community presence market by market.

What You’ll Own

Plan and execute local market activations that drive real traffic to stores
Support new store openings with on-the-ground launch playbooks and events
Partner directly with franchisees, GMs, and operators to execute promotions and community marketing
Build repeatable field activation playbooks that can scale across markets
Coordinate local partnerships with gyms, schools, offices, apartment complexes, events, and community groups
Run sampling programs, street teams, pop-ups, local sponsorships, and guerrilla-style marketing efforts
Train store teams on how to activate locally, not just rely on corporate campaigns
Be in the field validating what’s working and what’s not, then feeding insights back to corporate
Track performance of activations (traffic lift, sales lift, conversion, cost per activation)
Help franchisees and operators execute consistently without killing local creativity
Partner with social and digital teams to turn great field activations into content
Own regional calendars tied to promotions, LTOs, and brand initiatives

What Success Looks Like

New stores launch strong and don’t stall after the opening buzz
Local markets feel the brand in the community, not just on billboards
Operators trust you because you help them make more money
Activations become repeatable playbooks instead of one-off stunts
Field insights shape corporate marketing decisions
You can point to traffic and sales lift tied to what you executed

Who We’re Looking For

3+ years in field marketing, experiential marketing, local store marketing, or multi-unit operations
Restaurant, franchise, hospitality, retail, or QSR experience strongly preferred
Comfortable being on-site in stores, events, and local partnerships
Knows how to work with franchisees and operators without corporate ego
Highly organized but scrappy in execution
Can build structure without killing speed
Comfortable traveling and being in-market regularly
Strong communicator who can influence without authority
Data-aware enough to measure what works, but not paralyzed by dashboards

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address*

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

Are you willing to relocate?*

What's your citizenship / employment eligibility?*

What's your highest level of education completed?*

Are you 18 years of age or older?*

LinkedIn Profile URL:

Desired salary*

Earliest start date?*

Have you ever been convicted of a felony?*

If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:

References: Please enter names and contact information:

By typing YES, you consent to receive sms/text messages from Leap Brands. Reply STOP to opt-out anytime"

https://www.iubenda.com/privacy-policy/80511648* YesNo

Do you agree to receive communication via SMS text?*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application